Sony aims for an audience "younger" with PlayStation 3 from now

"I think from now going to see us directing the console to a considerably younger demographic."




Jim Ryan, one of the top executives of Sony Computer Entertainment in its European division, talked to the British magazine PlayStation Official Magazine straight from a change in strategy.

"I think from now going to see us directing the console to a younger demographic group significantly. A family market, but the hardcore gamer will not be sidelined at all," said Ryan.

"There will be a lot of great material for hardcore, but from our own studies, the third-parties also have interesting things in many areas that will allow us to open ourselves to a market that was very successful for PlayStation and PlayStation 2, but in the we have not yet immersed in PlayStation 3, "said the executive.

The reduction of price in the last GamesCom also be important to Sony. "If you look back at the history of PlayStation and PlayStation 2, the vast majority of businesses have done in these two platforms are held at a price point below 129 pounds. Now we have the 199 pounds in the UK a couple of months ago, so that you can see we have a lot of potential still ahead. "

10 comments:

  1. I love my PS3, and I can't see BF3 or MW3 being for little kids...

    ReplyDelete
  2. It's good to see that Sony is trying something different. But I agree with rubes.

    ReplyDelete
  3. They better not. Look at Wii. 'Nuf said.

    ReplyDelete
  4. Not another kinect type of games please...

    ReplyDelete
  5. i love ps3 i have a ps ps2 and a ps3

    ReplyDelete
  6. Crash Bandicoot is coming back!

    ReplyDelete
  7. that's weak, isn't that what Wii is?

    ReplyDelete
  8. The playstation 3 is one of my least favourite consoles, I dont like it man /duderino

    ReplyDelete