Konami recognizes that many Western players feel no interest in Japanese games
"It'sa tough situation.As you knowthe industry has changed"
The producers of thesecond installment ofNinety-NineNights, led byTakFujii, spokeabout the complicatedsituation inthegame industryin Japanin connectionwith the West.
"It'sa tough situation.As you knowthe industry has changed," saidFujii."It's atotally differentbusinessthanwe sawfive years ago.This ismy personal opinion,but manyWesternplayersdo not playor evenmoreJapanese titleshave never done. They have nointerest in ourgames."
"Okay,there's a bigFPSfranchisein the West,the largest.Hasmassive numbers, and perhaps morethan half ofthese usershave purchasedhardwarejust to playthat title andnot to any other," saidcreativeclear reference toCall ofDuty."There is only onegame for which youarepurchasingdownloadable maps,additional content...DLC, DLC,DLC.Andthen comesanother andjustbuy it,neverplaysports games, actionand certainlynot interested inJapanese games".
"Before Microsoftentered theconsole business, the centerof development wasNintendoand Sony," saidFujii."It wasvery easyfor us to discusshardwareand technologywith them becauseeverything was happeningin Japanese.Nowreportsare thatyou have to talkthroughthe American division, thentranslatedinto Japanese forthe technical divisionand ifall goes welleverything shouldtranslatedbackinto English forthe support.it's hard. Inthe timethat America hasbegun toentertheconsole business, there is onlysupportEnglish and arein the western market. It is ahand tothem, androleshave changed. "