Xbox 360 platform becomes the greatest benefits to Take Two

The company's overall sales have increased by 83 percent.

Take Two has announced financial results for the first half of the fiscal year which ended on September 30, noting the good health which is the company, which has increased sales 83 percent making a profit net $ 107 million.
These data provide better performance than expected, because even though incomes are lower than those achieved last year with 245 million dollars in revenue, we must remember that in that period there were sales of titles like the games of the series Grand Theft Auto, Red Dead Redemption, Borderlands, Mafia 2 Civilization V or others.
In this sense, the net loss for this semester have been $ 47.3 million, but company chairman, Strauss Zelnick, has been very confident about the future of Take Two. Not surprisingly, new licenses and L.A. Noire has managed to become the most successful of the company this year has also seen a 25% of its business is generated through the digital market, mainly to the success of the contents of GTA, Borderlands, Red Dead Redemption and Civilization V.
For platforms, Xbox 360 has become the most prolific for Take Two to generate 47 percent of their business, compared with 38 percent generated in PlayStation 3. PC is far from these results with just 9 percent, although the company expects that figure to rise to 12 percent in the second half of this fiscal year.
"This second half has had a strong start with the launch of NBA 2K12, which has received the highest ratings in the history of the industry for a basketball game," but "we hope to build on this momentum for the balance of this year with the arrival of new releases of some of our major franchises, including Max Payne 3, Rockstar and The Darkness II, 2K Games, and a wide range of offers that promise to conquer audiences around the world, "he says.

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