Their leaders have failed to recognize in building a "satisfactory revenue model."
On January 31 of next year 2012, the LEGO Universe MMO will close its doors. So at least it confirmed The Lego Group, which has recognized the failure of the project and the end of the study PlayWell will cause the dismissal of its 115 employees.
"LEGO Universe team can be proud of having developed and launched a great experience that many players are going to lose," said Jesper Vilstrup, chief executive of the company. "Right now we have almost two million players in LEGO Universe, and received very positive feedback from them. Unfortunately we have not been able to build a successful revenue model in the target audience, and therefore we have decided to close the game" .